You can now see how each mailing you sent performed. Go to Mailbox, tab Sent items, and click the statistics icon at the end of the row. The panel slides open on the right.
- How many members received the mailing and what share opened it, with a bar and a verdict from poor to excellent.
- What those members did afterwards: visited online, checked in at the club, made a reservation, bought or renewed a membership, bought something at the club or through the webshop.
- Every line also shows how many of those members had actually read the mail, so you can tell apart the people you reached from the ones who were coming anyway.
- You choose the period that is measured: the first 24 hours, 7 or 30 days, or everything since the mailing went out.
- Export the figures to a file for Excel, or open the full recipient list with a search box, showing who opened the mail and what they did next.
To make opens measurable, every outgoing html mail now automatically carries a read receipt. This applies to new mailings: anything sent before this update stays marked as not measured, rather than misleadingly showing 0%.