My emails are ending up in the spam folder. What should I do?

This article explains how to improve email delivery through Club Planner and what exactly an SPF record is.

What is an SPF record?

An SPF record is a TXT record in your domain's DNS zone.
It tells mail servers which servers are authorized to send emails on behalf of your domain.

Example of an SPF record:

v=spf1 include:_spf.clubplanner.be -all

Meaning:

v=spf1 → this is an SPF record
include:_spf.clubplanner.be → Allow all mail servers listed in the SPF record of clubplanner.be
-all → Anything not explicitly listed will be rejected

Add the record to your DNS

Go to your domain's DNS settings (e.g., Cloudflare, Google Domains, GoDaddy, Combell, Easyhost, etc.) and add a new TXT record with the following values:

Field	Value
Type	TXT
Name / Host	`@` (or leave blank, depending on the provider)
Value	`v=spf1 include:_spf.clubplanner.be -all`

Connect with your email provider

If you use a specific email service, you need to combine that provider's SPF record with that of _spf.clubplanner.be.

Examples of SPF records by email provider

E-mail host	Value
Microsoft 365 / Outlook	`v=spf1 include:spf.protection.outlook.com include:_spf.clubplanner.be -all`
Google Workspace (Gmail)	`v=spf1 include:_spf.google.com include:_spf.clubplanner.be -all`
Zoho Mail	`v=spf1 include:zoho.eu include:_spf.clubplanner.be -all`
SendGrid	`v=spf1 include:sendgrid.net include:_spf.clubplanner.be -all`
Mailgun	`v=spf1 include:mailgun.org include:_spf.clubplanner.be -all`
Amazon SES	`v=spf1 include:amazonses.com include:_spf.clubplanner.be -all`
HubSpot	`v=spf1 include:spf.hubspotemail.net include:_spf.clubplanner.be -all`
ActiveCampaign	`v=spf1 include:emsd1.com include:_spf.clubplanner.be -all`
Brevo (Sendinblue)	`v=spf1 include:spf.brevo.com include:_spf.clubplanner.be -all`
EasyHost	`v=spf1 include:spf.easyhost.be include:_spf.clubplanner.be -all`

Tips

You may have only one SPF record per domain.
If you already have one, combine all the rules (using multiple include:-statements).
Make sure that no more than 10 DNS lookups occur (limit according to the SPF standard).
Check that your record is working properly by:
```
nslookup -type=TXT clubplanner.be
```
or use an online tool such as MXToolbox SPF Checker.